The Idea

In the cutthroat American truck category, there's one thing you don't do. Speak nicely about your competitors.

The Nissan Titan XD was inspired by Chevy, Ford, and Dodge's pioneering. They built the industry. Without them the Titan XD wouldn't exist. 

We have all had giants in our lives. Those that push us or inspire us to be better. With this spot, Nissan pays tribute to its giants.

The Film

This piece is near and dear to my heart. Convincing an organization to thank its fiercest competitors was a gauntlet to say the least. Especially PR (Both North American and Global.)