I am a battle tested Creative Director that operates with craft, humility, and humanity. I spent most of my career at large ad agencies working across a multitude of clients. I always found myself the most satisfied while working on video games. In 2021 I made the switch to client side with Riot Games on VALORANT and have thoroughly enjoyed the collision of my craft, hobby, and skill. I am a gamer at heart and a damn good one at that. I play the games I work on so that I can thoroughly understand the players. Their memes, their celebrations, and their pain points.
Beyond creativity, I believe my greatest strength is empathy. I understand people. I understand clients not by what they say, but what they mean. I feel for those I work with, when they need a push in the right direction or just a helping hand. Every great thing I've done in my career I owe to the incredible people I had by my side.
Resilience is another super power that I hold. I have honed my creative craft over years of experience in boardrooms and dev pits. A lot of projects have left me battered and bruised but I always come out the other side with a smile. Even if it’s a Brad Pitt Fight Club looking one. If you speak to anyone I have ever worked with, you will most likely hear about my calmness and how excited I get about the work. I can roll with the punches: last minute stakeholder feedback, product shifts, PR crisis, egos, and more. On the other side, I just get extremely excited about a good idea, no matter where it comes from. I just want to help everything I’m involved with reach its maximum potential.